Become a More Successful Salesperson Using NLP

You work hard to grow your business.

You have created a fantastic product or service unrivalled by your competitors.
You have created something that can truly help people but you are struggling to sell.

Sales can often be seen as pushy, aggressive and perhaps even dishonest – which can make you feel uncomfortable.

If you feel uncomfortable trying to sell to your product, you are unlikely to be successful in selling it.

We understand how it feels to try to sell something you truly believe in when you don’t know how to convince people they need it.
You don’t need to feel this way.
You can be confident in selling your product, we can help you.

If you focus on the challenges your client is facing and offer them the right solution – sales can be a much easier process.

But how do you do this?
How do you build trust?

We can show you how using NLP as part of your sales strategy will help improve your communication skills, build rapport and understand your customer. How to sell more.

After this one day course you will:

Understand the history and possibilities of NLP
Know how to implement the six-step sales process
Be able to build rapport with people so they want to buy from you
Use representational systems and meta programmes to understand how people process the world around them
Sell people what they really want, rather than what they think they want

NLP (Neuro Linguistic Programming) is

Neuro – the way we take information in, process it, and make sense of the world around us

Linguistic – the way we communicate that sense of the world to other people (and to ourselves)

Programming – the effect that communication has on our behaviour, the behaviour of people around us, and therefore the results we get

This one day course will allow you to take your sales skills to the next level, we will teach you practical tools and techniques to dramatically improve your sales performance.

Understanding NLP will help you build enhanced rapport with buyers, gain better insights into their needs making it easier to sell to them.

3 steps to being a successful salesperson

Book your ticket for our one day workshop
Learn how to incorporate NLP skills and techniques into your sales strategy
Sell more, grow your business and make your clients happy

Past client testimonials

“A thought-provoking insight into how people communicate, rapport building and how it relates to sales in an easy to understand and implement way.”

Ian Hutchinson – Wired Orthodontics

“Good pace, logical approach, easy to understand, practically delivered”
Mike Hutchinson – The Peloton

FAQs

Q. I have attended other sales courses – what is different about yours?
A. We teach you how to use cutting-edge applied psychology tools and techniques, giving you that extra edge.

Q.Is there any follow-up support?
A. Yes, you will have the opportunity to tap into one to one coaching after the event to help you transfer and apply your learning

Q Is lunch provided?
A. Yes – please let us know if you have any dietary requirements

What you will learn

A more flexible approach to sales

More effective sales performance

Greater confidence with all customers

Better rapport with existing and potential customers

How to incorporate the core NLP skills and techniques into your repertoire.

Evolution Development

Evolution’s MD and Lead Coach is Martin Crump.

Following a background in Manufacturing and R&D, Martin Crump has spent over twenty years as a training and development professional working at a strategic level with individuals within organisations throughout the UK.

He taught Management Development at Manchester Metropolitan University and is an NLP Master Practitioner and Certified NLP Master Trainer. Recently, he co-authored ‘’How to Build an Ark’ A guide to project leadership in the 21st century.’ And ‘Evolve or Die. The ultimate self-help book.’ Both these books are available to buy from Amazon.

Martin is committed to facilitating the realisation of the potential of individuals, and through those individuals the potential of organisations they are part of.

Are you ready to become a more successful salesperson? Book your space now.

The Presenter’s Toolkit- Improve Your Presentation & Communication Skills

We are constantly selling.

If we are not selling a product or a service we are selling an idea or a point of view or even yourself.
The Presenter’s Toolkit equips you to design and deliver winning presentations, whether that is a 90-second elevator pitch, a long conference presentation, a short review meeting with your team or even a written piece.

It is common to feel nervous when presenting – but you don’t need to. When you have the right tools you can feel confident and actually enjoy it.

That is why we are running our Presenter’s Toolkit workshop on 5th October 2018 at the Health and Wellbeing Innovation Centre, Treliske.

Interested? Book your space now.

Let us help you stay calm and engaged – but also have fun when presenting!

What you will learn

During this one day workshop, you will learn a number of helpful strategies as well as learning a simple and effective structure which will help you to perfect your delivery – even if you only have a minutes notice.

You will learn:

How to control your nerves
How to manage your state
How to Swap anxiety for confidence
Some specific body language techniques to gain the right response from your audience
How to structure your presentation to ensure your key messages are heard and understood
And you’ll learn 10 ways to avoid Death By Powerpoint!

Who is it for?

This workshop is tailored to help people from different industries at various stages in their careers.
You may be a graduate or you may have 40 years experience.
This doesn’t matter. The skills and techniques we will be teaching are transferable.

Are you trying to find a job to help you take that next step in your career?
Are you trying to grow your business by finding new clients?
Do you want to cement yourself as a thought leader and share your ideas at conferences?

Then you really shouldn’t miss this workshop!

Past client testimonials

“It went way beyond what you would normally expect in a presentation skills course – this is more than that.
It’s about understanding how to structure a presentation. How to engage the audience on a deep level and how to be really impactful with your messaging.”
Nicky Luke – Unlocking Potential – Recruitment & Talent Manager

Watch the full video testimonial here.

“The tools and techniques I learned then have stayed with me in my future roles and I have used them in many ways consciously and unconsciously.”
Carl Fitzsimons – Ecolab – Vice President HR

“What can I say about Martin? He not only has a huge range of tools in his developmental toolkits, he has the uncanny knack of knowing which tool is right for the job and the personal qualities to deploy each tool to best affect..“
Nik Green – Imerys – Learning & Development Specialist

Evolution Development

Evolution’s MD and Lead Coach is Martin Crump.

Martin is committed to facilitating the realisation of the potential of individuals, and through those individuals the potential of organisations they are part of.

FAQs

Q. I have done a previous presenting course – what is different about yours?
A. We introduce cutting-edge applied psychology tools and techniques to give you an edge. These include body language archetypes, how stories work at an unconscious level and the best way to use visual aids.

Q. Will I have to do a presentation on the course?
A. No, there will be an opportunity to practice some of the techniques in pairs and in the main group but you won’t be put on the spot

Q. Is there any follow-up support?
A. Yes, you will have the opportunity to tap into one to one coaching after the event to help you transfer and apply your learning

Q. Is lunch provided?
A. Yes – please let us know if you have any dietary requirements

Book your tickets

You can book your tickets online through Eventbrite.

How To Deliver a Winning Presentation in a Muddy Field

We went to the Port Eliot Festival recently and had a great time watching a mix of bands, discussions and presentations by a wide range of writers and performers. They definitely showed how to deliver a winning presentation in a muddy field and I’d like to share some of my reflections with you so you can take some learning from what I saw and apply them to your own presentations.

Content

The content was excellent as you’d expect and was really varied across the festival. Some of it was designed purely to entertain, some to be thought-provoking and some was designed to make you want to change the world, or at least the way you thought about it.

Watching the presentations reminded me of the absolute importance of defining your outcome before you start.

Visual aids

Lots of presenters used visual aids, from the classic PowerPoint photos with differing levels of effectiveness to Wurlitza who showed a full 1928 silent film called “A Cottage on Dartmoor” and, as a band, played contemporary songs and music to superbly enhance the experience.

The best use of visual aids to my mind was Peter Asher, half of Peter and Gordon who had a string of hits in the 1960s. He used a mix of photos to illustrate his story of his life in Rock and Roll and then played along with his ex musical partner (who has died) by having a video of him playing the song and then playing and singing with him. It was incredibly good and incredibly moving.

This also illustrated the need for preparation- especially with the IT and other technical aspects.

Preparation

An example of how not to do it was seen at one of the tents on the first day where the technicians had set the back projection up so the images were back to front. It took them ages to sort it out, meanwhile, the audience were getting bored and some people left. Following this bad start, it appeared that the remote control the presenter was using didn’t work so she had to get the technician to sit under the screen with the laptop and change the images at the presenters request.

This affected her state and she appeared to be nervous and lacking confidence throughout her presentation.

Rehearsal

Lots of the presentations we saw were obviously well rehearsed. My favourite example was Ben Moor and Joanna Neary who appeared as two estranged authors talking about their books. The timing, humour, structure and presentation showed their experience as actors but also the importance of rehearsal.

Rehearsal and structure doesn’t mean rigidity though.

Taking a Risk

We watched a well structured and prepared discussion which was being recorded for a Backlisted Podcast with a group of people discussing George Orwell’s The Lion and The Unicorn.

The main presenter was Billy Bragg who was very passionate about the topic and who, at the end of the discussion got everyone to stand and sing “Jerusalem”.

We were lucky enough to chat to Billy over lunch where he told us that was not part of the presentation and it just felt like the right thing to do at the time – it was.

So, take a risk, listen to your inner voice and if it feels right to try something unplanned, it usually is.

Environment

We saw various performers utilise the environment they were presenting in a number of ways. The most spectacular were Hat Fitz and Cara who played a highly energetic and intense set in a small bar and had the whole audience bouncing and singing throughout.

The following night, they played much of the same set in the Church, with a choir. Their set had a very different and euphoric feel as they utilised the environment perfectly and it was interesting to see how they changed their performance to match the environment. Everyone was still dancing and singing, it just had a different feel and everyone left smiling.

So think about the environment you are going to be presenting in and adapt your presentation to the space. Remember though, whatever the environment, be enthusiastic.

Enthusiasm

Almost everyone we saw was enthusiastic and passionate.

Passion is a much-overused word. Watching Masterchef the Professionals everyone said they were ‘passionate’ about food. To me, it’s one of those words that if you use it to describe yourself, you’re not. Like ‘crazy, ‘wacky’ or ‘fashionable’.

As a marketing friend said to me “don’t tell them you’re funny, tell them a joke”

Which Shappi Khorsandi did extremely well. She was well structured and well rehearsed and so enthusiastic and confident about her topics that she was able to ad lib, interact with the audience and react to what happened around her to enhance her performance- and our enjoyment.

Avoid Rambling And Being Mechanistic

There were only two presentations I saw that I didn’t enjoy. That wasn’t because of the content, but the way they were delivered.

One presenter took more than ten minutes to get to the topic of his presentation- we don’t know what the main content was because we left.

The other was presenting a topic I was interested in but he presented as if he was lecturing to a group of students, was loud and hectoring, used bland videos in an uncreative way and didn’t engage with the audience.

I’m sure we missed a lot of really great presentations but there was so much going on that even spending 14 hours a day over the festival we could only get to a small percentage of what was on offer.

So the message for me was that focusing on some key areas for you presentation is going to help you get the outcome you want, regardless of whether that is a presentation to colleagues, potential clients or a large audience at a festival.

If you’d like to find out how to do this, check this out and get in touch

How To Avoid Falling Off The Top Step

How can you avoid falling off the top step? What is “the top step”?

Did you ever learn to drive a car? If so, you would have gone through the four stages of development known as the Conscious Competence Model which was developed by Noel Burch in the 1970s.

You have to start from a place of unconscious incompetence – you don’t know what you can’t do. I certainly didn’t know I couldn’t drive a car until I tried it. This is the second stage of development – conscious incompetence, which became very obvious to me when I got behind the wheel.

After lots of lessons and practice I was, if I concentrated very hard, able to pass my driving test – the third stage known as conscious competence.

With more practice I reached the dizzying heights of step four – unconscious competence. A place where I don’t think about driving, I just do it.

The problem is that I, like most people have fallen off the top step and become unconsciously incompetent again – only in some areas, I’ve got some bad habits like crossing my hands on the wheel which would mean I’d fail my competency test.

So, how do we stop falling off the top step? Quite simply, we need to step down from the top step and become more conscious of our competence. Reflect on our performance and re-skill ourselves.

It’s an opportunity to revisit the skills we don’t use any more, or the skills, knowledge and understanding we never quite got the first time around. This is the purpose of refresher training.

Refreshers should be designed to be flexible and learner focused to meet the needs of individuals who might have lost or forgotten different skills and concepts. They should always start with some reflection to allow everyone to focus on their own situation and analyse their learning needs.

Simply repeating the original training in the same format is not helpful. If you missed something the first time around there’s a very good chance you’ll miss it the second, third and fourth time.

Refresher training also doesn’t have to be a course, it can be one to one coaching, Action Learning Sets and any of the available learning methods (as the original training can be, of course).

So, if you want to avoid falling off the top step, reflect and refresh. And, if you’d like to know how to do this really effectively, get in touch and we can discuss it.

Taking Over A New Team? We Bought A Van

What does the fact that we bought a van have to do with your taking over a new team?

Surprisingly, there are a lot of similarities.

We bought a new camper van last year. We wanted to move up to a bigger van which would give us more opportunities and I saw one advertised which was a bargain.

I wasn’t sure it was exactly what we wanted, or that it would do exactly what we needed but we could see the potential so we bought it.

We carried out some immediate alterations to make it work a bit more effectively for us and we took it on a 2,500 mile trip around England and Scotland.

While we were travelling and learning how everything worked we planned how to make it do exactly what we wanted it to do and how we could make it the best van it could be.

We spent a lot of time planning the alterations and the best time to do them (over the winter), set some goals and prepared a project plan.

I didn’t know how to make some of those planned changes so I researched the best tools and techniques for the job, (thank god for YouTube), bought the tools and I’m practising the techniques off line, ready to apply them to the job in hand.

There are some things I need expert help with. The van electrics for example. I need to be confident of finishing on time and safely, so I am employing an expert to design and install the electrical system. He is going to explain and show me each step so I can learn how to do it for myself next time.

At the moment, the van is gutted, the walls and floors are marked out for all of the fixtures and fittings and it’s waiting for us to install the insulation and begin the construction. It looks a lot worse than it did a few months ago but we’ve got a clear plan and have been communicating throughout so we’re confident in our project and excited about the end result.

Reflecting on the van project I thought it was a really good metaphor for taking on a new team. Spending time getting to know them, making early, crucial changes but not making major changes until you’ve worked with them for a while and established your goals for the team. Once you’ve done this, making a plan, deciding what resources you need and getting those resources and, if necessary, working with an expert who can help you in the areas where you need external help, and helping you gain new skills, realising that it will probably get worse until it gets better, communicating progress along the way then, finally enjoying leading a really effective team.

We’ll be enjoying our newly reconstructed van this summer. How will you be enjoying your new team?

So What Exactly Is Interaction Engineering?

Interaction Engineering: The action of working artfully to create something of value when two or more people communicate with each other.

We know that how the people who make up a business all work together, understand each other and communicate is as important as how software packages interact or a production line functions.

People are often the nuts and bolts of a business; but that human resource is above all else, human.

Interaction Engineering uses skills, processes, tools and techniques gained and developed over 20 years to help you improve your interactions.

Interactions

According to the Cambridge Dictionary, an interaction is “an occasion when two or more people or things communicate with or react to each other”.
In a business sense, interactions happen almost all the time. These nteractions all have consequences. The better the interaction, the better the results.

We utilise some key processes to help you get better results.

Processes

These processes have been adapted from Neuro-Linguistic Programming (NLP) and are exceptionally effective when used in conjunction with the tools and techniques described below.

Outcome, Observation, Flexibility

Having a clear goal in mind helps you to improve an interaction. How you set that goal is crucial and puts you at an advantage.

Looking and listening carefully helps you to get the feedback you need to understand whether you are getting close to your outcome or not. You do need to know what to listen or look for though.

Having flexibility in your behaviour means that you are able to change your approach to help you achieve your outcome.

Pace, Pace, Lead

It is much easier to lead someone to an outcome than to push or force them there.

You are much more likely to buy something from someone you like, than someone you don’t like. We like people who we have a rapport with so you need to build and maintain rapport with the person you are interacting with. This is the first “Pace”.

The Second “Pace” requires you to demonstrate that you understand what it is like for them in their world.

Only when you have rapport and understanding can you lead a person or group of people to the outcomes you are looking for.

Toolbox

If all you have is a hammer, everything looks like a nail. You will have developed your interaction skills over many years and they will be effective in most situations, but not all of them.

Just like a hammer is no good at tightening a wingnut, so some of your approaches will not work in some situations. We can help you to extend the range of tools in your toolbox so that you can choose the right tool for the job.

This eclectic mix of tools has been developed over the last twenty years and comes from our experience in Interaction Engineering: Leadership Development, Coaching, Neuro-Linguistic Programming, Team Development and Communication skills.

We are launching a series of one day introductory workshops to help you use some tools and techniques to improve all your interactions straight away.

The next one is on the 19^th April at the Health and Wellbeing innovation Centre Truro.

I’d be happy to discuss running one of these workshops in-house for you too.

Get in touch and we’ll have a conversation

How To Avoid Death By Powerpoint – (while still using it)

Like most people, I have been subjected to death by PowerPoint over the years, one memorable occasion was when a one hour Health and Safety presentation overran by 40 minutes and consisted of 75 slides with full of closely spaced text.

Don’t get me wrong, I love PowerPoint and use it a lot. I grew up in the era of overhead projectors so anything that moved me on from flip frames and dusty lenses had to be a vast improvement.

The problem is, many presenters get sucked into the technology and end up hiding behind it.

So here are my top 10 tips to avoid sending people to sleep and making your presentation instantly forgettable.

Use photos not clip art and credit the photographer where possible. Full screen photos are really effective, catch people’s attention and provide a connection with what you are saying to help people remember..
Use a remote control to avoid breaking eye contact during the presentation.
Position the laptop or tablet where you can see it while still looking at the audience to avoid looking at the projection screen snd breaking eye contact.
Use PowerPoint like a flip chart – build up diagrams, models and flow charts as you speak. This increases your credibility and allows you to control the speed of information. If the slide is full of information people will read that rather than listen to you.
Switch the screen off to hide the slide once you have made the point – keep people’s focus on you not the screen. Most remote controls have a blackout switch. If they don’t presssing ‘B’ on the keyboard will turn the screen black and pressing ‘W’ will turn it white.
Avoid noisy and distracting animations – keep transitions simple.
Use as little information on slides as possible. When people are reading, they’re not listening to you.
Keep to no more than 2 fonts or text colours and keep words to a minimum. Your audience will read whatever is on the screen and distract themselves from the main event – you. Worse than that, you will read what’s on the screen out loud.
Blue and white lower case letters are the easiest to read – think about motorway signs that have to be read quickly and easily.
Be flexible – keying a number and ‘Enter’ will take you to that numbered slide. Print out a copy of the slides as handouts, number them and change the odrer as necessary, or refer back to the right slide as you answer questions

Powerpoint is a great tool – but that is all it is. It helps you to get your message across more effectively and should be the supporting medium, not the main feature.

To find out more information on how to leverage your presentation visit fulcrum presenting

Taking the Stress out of Presenting

I Martin Crump Presenting have lost count of the number of presentations I have delivered over the years but, whether I am presenting to a small group of people or a full auditorium, I have never forgotten how it felt in those early days; the racing heart, the clammy palms, hands shaking too much to hold notes…

And, if I have delivered a hundred presentations, I have watched many times that number and I have seen anxiety threaten to overwhelm people on more than one occasion. It is such a shame because, if you have been asked to present at an event it is because you have something of value to offer the audience. Overcoming your nerves allows you to share your views/information/wisdom and to add value to the knowledge economy.

On that basis, and because audiences really want to hear what you have to say, here are my eight top tips for reducing the stress of presenting:

Do not expect to deliver a stress-free presentation. A certain amount of stress is necessary to optimise performance. If you deliver from too far inside your comfort zone then you risk complacency and complacent presenters often go hand in hand with a bored audience. Some stress is good.
Ask yourself why you are stressed in the first place. You are simply talking to people who want to hear what you have to say; the situation should not be inherently stressful. Performance anxiety is often related to some past event; perhaps you forgot your lines in a school play, or were laughed at when asked to sing in front of the class. I once coached a woman who had successfully refused to present for about twelve years due to her extreme anxiety. It eventually transpired that most of her stress came from colleagues/friends telling her that presenting is stressful – that belief alone was causing her an excess of anxiety. When she finally presented to an audience of strangers she found that the reality was nowhere near as bad as she had imagined.
Work out what aspect of presenting causes you the most stress then try to plan it out. If you are afraid that you will forget what you are saying; try using prompts. If you are concerned that you don’t have enough/have too much material then rehearse but also, work out in advance what you can add in / take out if your timing is off. If you are afraid you won’t be heard work with a voice coach to improve your projection. I have turned up to present on a number of occasions only to find that the projector isn’t working or the laptop doesn’t like my memory stick. Rather than be stressed by this I now take along my own equipment – just in case… Basically plan and rehearse but don’t obsess.
Think about why you are presenting. It’s true that presenting often offers a marketing opportunity but try to take the ego out of it. A lot of stress is invested in trying to be clever or brilliant: Focus instead on what you have to offer the audience. Think of the presentation as a service rather than an audition, if your audience get something useful from you then they will remember you – job done.
Try some relaxing, deep breathing exercises before you present and remember to breathe all the way through the event. If you get stuck or overwhelmed; stop and breathe. There is an abundance of research out there that shows why breathing helps (just Google “breathing research” if you want more information) but it is enough to know that deep abdominal breathing encourages full oxygen exchange (i.e. the trade of incoming oxygen for outgoing carbon dioxide). This can slow the heartbeat and lower or stabilize blood pressure thus reducing some of the physiological effects of stress.
Learn some state management techniques. Before presenting I always trigger my “presenting anchor”: This allows me to quickly and easily access the right state to optimise my presentation. In my case that state is a mixture of calmness, alertness and confidence. Try working with an NLP coach to learn a variety of techniques for state management – including the setting (and removal) of anchors.
During the presentation try to engage with your audience; don’t just talk at them. Ask questions or give them short, collaborative tasks to complete. People will enjoy being involved if their involvement is relevant to the subject and useful to them. Keep these tasks short and the feedback brief and, whilst they are busy collaborating you can take a deep breath and prepare for the next part of your presentation.
When it is all over, reflect objectively. What went well? What can you learn for next time? Give yourself a huge pat on the back for being brave and facing your fears. Before you know it, you will be looking forward to presenting and, dare I say it? You may even enjoy it.

Evolution On The Move

We have moved into a new office at the Health and Wellbeing Centre in Truro.

Ten years ago we were incredibly proud to move into the truly iconic Engine House in St. Agnes. The newly renovated building was a flagship project for Carrick District Council and the development was considered by them to be a “positive contribution to the World Heritage Status site.”

We successfully bid for shared tenancy with UKnetweb and we all moved in: Two businesses, one big happy family. We loved (and still love) this wonderful building as did everybody who visited.

However, it is fair to say that the building did not come without its problems. Before the renovation it had been roofless for over 60 years and it was never designed to be sealed and enclosed. It has been estimated that the walls hold approximately 40 tons of water so it is no surprise that damp was an issue from the start and visitors may remember that the building appeared to have a bad case of dandruff as we struggled to keep the paint on the walls.

Despite replacement pointing and the addition of an expensive air circulation system, the damp problem has become worse over time leading to extensive mould growth and, during certain weather conditions, water actually running down the inside walls.

So it is with great sadness that we have had to concede that the building is no longer a safe or healthy place to work and we have all moved out whilst we negotiate the best course of action with our Landlords at Cornwall Council.

Evolution is now based in The Health and Wellbeing Centre at Treliske. It is lovely to be surrounded by other, wonderful businesses and particularly nice to be warm and dry. We are considering this to be a very enjoyable sabbatical and hope to bring you news about the future of The Engine House soon.

If you are in the building feel free to pop in and say hello (unless we are out working with clients) otherwise you can continue to contact us on the same telephone number and email address.

+44 (0)1872 555939

Applying Big Business Solutions to Small Businesses

No matter the size of the business, whenever you buy something it impacts the bottom line. Applying big business solutions to small businesses can be incredibly useful, especially for negotiation. Here we look at how these techniques helped the Bunscuffle Cafe to increase their profits.

The Bunscuffle Cafe was in a sector that typically has a lot of local competition, relatively large overheads and tiny margins.

This cafe was no different in that there was a lot of local competition and overheads were relatively high.

Where the Bunscuffle Cafe differed from many was the way that the owner managed spend. She focused on reducing the costs wherever possible while maintaining the high quality of ingredients, food produced and service.

It would have been easy to buy in the village. (There were two shops within walking distance that could provide almost all the ingredients required).

By looking at the costs of various options (factoring in time and fuel costs) and negotiating all raw material purchases she was able to increase the profit on cake sales alone by 10%. Not all of these negotiations were simple, or obvious.

For example:

The Cafe had a commitment to use great quality Cornish produce where possible. They then had to make a choice between 2 local Dairies for milk and butter.

They didn’t use enough to qualify for free delivery or bulk discounts so used a local dairyman who delivered 3 times per week.

The Cafe used butter for baking, sandwiches and cooking.

The cost in Tesco was £1.60 per 250g pack +travel time and fuel. (Supermarkets are often cheaper than Wholesalers for some items) .

The cost in the local shop was £1.70.

The local Dairyman already offered a great price for milk and agreed to sell the butter at £1.10 per 250g pack as long as they bought milk and eggs from him.

The cafe could buy eggs fractionally cheaper from the same farm but would have to collect them (time +fuel).

The saving on butter far outweighed the increased cost on eggs (and they were being delivered) – and the cafe was supporting another local business which was important to them.

Compared to buying the butter from Tesco this represented a saving of £15 per week, which equates to a saving of £765 per year.

Cheaper butters were available but weren’t Cornish or of the same quality.

The extra cost of eggs was 10 per tray – which was an extra cost of £10.20 per year.

So, good buying practices aren’t just for large organisations, they can be applied to any business, of any size and in any sector.

It isn’t just about driving cost down, it’s about driving cost down while maintaining quality and still aligning the business to its values.

We can help you make the move from ‘Shopping’ to ‘Buying’ and increase your profits like the Bunscuffle Cafe.

Let’s have a chat.

https://www.evolution-development.com/buying-stuff-for-business/

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Author: Martin

Become a More Successful Salesperson Using NLP

We can show you how using NLP as part of your sales strategy will help improve your communication skills, build rapport and understand your customer. How to sell more.

After this one day course you will:

NLP (Neuro Linguistic Programming) is

3 steps to being a successful salesperson

Past client testimonials

FAQs

What you will learn

Evolution Development

The Presenter’s Toolkit- Improve Your Presentation & Communication Skills

What you will learn

Who is it for?

Past client testimonials

Evolution Development

FAQs

Book your tickets

How To Deliver a Winning Presentation in a Muddy Field

Content

Visual aids

Preparation

Rehearsal

Taking a Risk

Environment

Enthusiasm

Avoid Rambling And Being Mechanistic

How To Avoid Falling Off The Top Step

Taking Over A New Team? We Bought A Van

So What Exactly Is Interaction Engineering?

How To Avoid Death By Powerpoint – (while still using it)

Taking the Stress out of Presenting

Evolution On The Move

Applying Big Business Solutions to Small Businesses

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