By Martin Crump.
Martin is a Director and co-founder of Evolution. He is a certified NLP Master Trainer with a wealth of experience of working with organisations of all sizes and types across the UK.
Who are you most likely to buy something from – someone you like? Or someone you don’t like?
The majority of people would say that they prefer to buy from someone they like. You may buy something from someone you don’t like if it’s a really good deal – but you will not feel as good about your purchase as you would if you really got on well with the vendor.